1)  Color

Diamonds allow light to be reflected and dispersed as a
rainbow of color. The color is graded from sparkling colorless
white toward the more fancy colors. Learn More

2)  Clarity

Clarity refers to how clear, or "clean" the diamond is.
Diamonds have imperfections which are present in their
rough state. Learn More

3)  Cut

The cut of a diamond refers to its proportions. It is one of
the most important factors to consider when choosing a
diamond. Learn More

4)  Carat

The weight of a diamond is expressed in carats. The word
carat originated from the carob tree or Ceratonia siliqua.
Learn More

5)  Cost

At Thomas S. Fox Diamond Jewelers, we work to bring you
fine quality diamonds at the lowest possible cost. We can
provide you with guidelines to understand diamond cost.
Let's talk about the diamond you are looking for.
The "Five C's of Diamonds"

What are they? Why do they matter? Here we offer some helpful definition.
The Fox family opened their first jewelry store in Grand Rapids in 1917.

It's nice to know you are buying from a home-town jeweler you can trust.